The sales event we know and love (or loathe) today was born when stores held discounts during an annual American football game that took place a day after Thanksgiving in the 50s and 60s. It then became a retail sales term, with being “in the red” meaning poor sales and being “in the black” meaning good. Apparently first used in 1869, when the United States’ gold market crashed. We’re simply going to use our psychic powers to see what Black Friday and other sales events will look like in the future.īlack Friday dates back to the 1950s in America, and the phrase is even older. But let’s not let the sales drive us too mad.ĭon’t worry, this blog isn’t all doom and gloom against Black Friday. The definition of insanity is repeating the same thing over and over and expecting different results. You have to change it up a bit to keep making sales. Things will surely change, trends usually do in marketing. This has been happening for a while now, we’re getting wise to it. Prices may go back up for a bit after Black Friday, but then we have the inevitable last minute Christmas deals, Boxing Day sales and January sales. But how long does that price re-increase last? We’ll then proceed to kick ourselves when the price does go back up. We will cynically exhale through our noses and think: “Pft, yeah right, it won’t go back up even after the sales, I got time.”. ![]() The less spontaneous of us may hesitate to make a purchase. The entirety of November has now become a “Black Friday” event, with early deals tempting those who like to be prepared for Christmas. ![]() Not only is this widespread cynicism creeping in, but these sales are starting to mean nothing. Some people have been hit particularly hard financially, and after this, they are sick of the pressure of consumerism. It’s been a tough couple of years, COVID-19 has seen a rough start to the decade and changed a lot of things, including sales events.īusiness and employment wise, many things have been up in the air. It’s not just about getting a good deal anymore, it’s about pressure, the pressure of potentially missing out on a good deal. With certain companies and customers boycotting the latest Black Friday, maybe it’s time to consider what Black Friday will look like in the future.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |